McCann
LOREAL HIALURÔNICO
Client
McCann
Services
Visual & Motion
Platform
web, mobile, TV, OOH
Project Overview
To launch the new L’Oréal Hialurônico line, we created a fully integrated 360 campaign that spanned digital, retail, and social media channels. The focus was on highlighting the deeply hydrating power of hyaluronic acid in a visually striking and emotionally resonant way. Our team led the creative direction, visual identity, motion design, and ad production across multiple platforms — from Instagram Reels to YouTube bumpers and e-commerce banners — ensuring brand consistency and impact at every touchpoint.
Challenge
Create instant visual appeal in crowded feeds, Educate different audiences (first-timers vs. loyal L’Oréal users), Drive action across multiple funnel stages — from brand discovery to checkout, Stay premium, yet accessible
Solution
Developed a fluid, futuristic design system inspired by water textures and skin microstructures, translated across stills, animations, and UI elements.
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