Canal Brasil

Gênio da cachaça

Client

Canal Brasil

Services

Brand Animation, Cultural Storytelling, Motion Graphics, Visual Identity

Platform

TV

Project Overview

Advertising for a Brazilian channel that celebrates cultural heritage with vibrant colors and authentic narrative elements that honor Brazilian folklore and culture.

Challenge

Create an frame by frame animation that would celebrate Brazilian folklore culture while appealing to both traditional and modern audiences without losing cultural authenticity.

Solution

Developed a vibrant animation that combines traditional Brazilian visual elements with contemporary motion graphics.

Key Features

Authentic Brazilian cultural elements
Vibrant color palette
Traditional folklore storytelling
Contemporary motion graphics
Cultural heritage celebration

Results

Strong cultural community engagement
Increased brand recognition
Positive feedback on authenticity
Enhanced brand cultural positioning